Matt Keogh

Blog posts

• The fundamentals haven’t changed: what 30 years of copywriting teaches NGOs
  06/07/2026

  Jargon, complexity and the audience question: what 30 years of professional copywriting teaches NGOs about making their websites cut through

• AI Search for Non-Developers
  20/04/2026

  Cutting through the confusion of “AI Search”

  Firstly, before people switch off, this isn’t an article trying to sell you a new AI tool! It’s about understanding a technology well enough to make better user experience decisions.  ...

• NGO workshop guide: Designing effective workshops for Nonprofit Organisations
  24/11/2025

  Have you ever struggled to get everyone aligned in an NGO workshop? This guide tackles the common challenges — dispersed teams, too many voices, difficult decisions, with practical techniques. Learn how to run effective virtual sessions, keep groups to an optimum number, use hear quieter voices, and designate decision-makers

• Beyond compliance: What real web accessibility looks like
  05/09/2025

  What changes the European Accessibility Act (EAA) is bringing, and what meaningful web accessibility looks like beyond automated testing and compliance checklists, based on a recent conversation with accessibility consultant Dean Frank Reynolds

• Liquid Light are excited to sponsor UX Camp 2024
  22/04/2024

  After starting in 2011, UX Camp is the longest running 'bar camp' style UX event in the UK and this year we're proud to be a sponsor.

• What makes brand development more challenging for NGOs and development organisations
  25/04/2023

  Stakeholder alignment, dispersed teams and budget misconceptions are just some of the obstacles faced by our nonprofit clients.

• Are Progressive Web Apps a Better Alternative to Native Apps?
  12/11/2021

  Progressive Web Apps can be thought of as websites with super powers. So can they be a viable alternatives to Native Apps?

• Why you should improve your Google Lighthouse Score
  15/01/2021

  How can you measure "quality" in a website using Google Lighthouse, and what are the tangible benefits for your business or organisation.

• Website localisation strategy
  09/04/2020

  What are the advantages of localising a website and what are the biggest pitfalls?

• Covid-19 Update
  09/04/2020

  We wanted to share with you what’s been happening at Liquid Light after recent events as well as a few tips for remote collaboration. 

  As a digital agency, moving to remote working hasn’t been too problematic, and it's given us...

• Choosing Brand Colours: Consistency vs digital first
  01/05/2019

  How to choose consistent brand colours? Should we be aiming for consistency across print and screens or choosing colours that work best for each?

• Colour management for the web: Should I colour manage my Sketch files?
  31/01/2019

  Now that Sketch supports colour management, should we be turning on colour management? A dive into colour management, profiles and what this means for the web

• Are breadcrumbs useful when a page can be found in multiple locations?
  10/09/2018

  Hansel and Gretel used breadcrumbs to find their way out of the deep dark woods. But what if they’d have teleported straight to the witch's house?

• Why is colour so complicated?
  23/05/2018

  After a recent deep-dive, I wanted to share a few of the more interesting points I picked up about colour and how it works between print and screen.

• Why we need to challenge our design tools & assumptions
  02/02/2017

  Powerful new CSS advancements have resulted in a fundamental shift in what can be achieved efficiently. This affects everything from the ground up; from our design tools to our way of thinking.

• UXBrighton portfolio clinic follow up
  19/09/2016

  A run down of common questions that we were asked at the recent UXBrighton portfolio clinic

• 4 things web designers wish their clients understood
  28/07/2016

  There are many things that on the surface might not seem important. It’s only by thinking about these on a daily basis that their significance becomes apparent.

• Another day, another award!
  13/06/2016

  We’ve done it again! To go alongside our three Horizon awards we’ve also won two IMA best in class awards for our Barbican Insurance and Bellwood Prestbury websites.

• Concept before colour: How to make your website stand out from the crowd
  29/02/2016

  Identifying a key message, or a story that we want to tell could be the difference between a forgettable website and one that is compelling, engaging and memorable.

• Avoiding issues with the fold
  03/08/2015

  It's often argued that the fold doesn't exist but the reality is that clients still ask for content to be pushed up the page so it appears without scrolling down to it. In this article I suggest ways to stop this from ever becoming an issue. I also question whether these "issues" are mainly down to static mockups.

• Does it matter if users need to scroll?
  12/02/2015

  A large proportion of people in the web design industry are of the opinion that it isn’t an issue if people need to scroll to see content and images. Why is it then that this seems to be a big issue for clients who will often feedback that they don’t get to see enough of a “design” without scrolling?

• Avoid creative block when designing for the web
  30/09/2014

  Ever opened up Photoshop or a browser to start a new design only for inspiration to desert you? Often the problem is that you’ve moved onto this stage before laying the groundwork.

• Twitter Bootstrap 3 - The Good, The Bad & The Ugly
  01/07/2014

  Bootstrap 3 is a rich CSS, HTML and Javascript framework. It can make building websites easier by using its pre-built components such as navigation, forms and typography.