Owen Priestley

In 2024, Nonprofits and NGOs are navigating a particularly complex and rapidly changing environment. Below I delve into some of the key issues that I feel will be shaping the Nonprofit and NGO sector in 2024.

Why ‘brand’ isn't a dirty word. Build trust among stakeholders and help people to understand how your organisation aligns with their values.

How nonprofits and NGOs can energise their audience and give them a platform to communicate, collaborate and share experiences and resources.

How can digital designers and developers design sustainable websites, apps and digital products?

NGOs and Nonprofits should already know that narratives and stories are perfect for building empathy and providing relevance, but how do we lose sight of their importance?

We recently took on a client whose previous agency was very focused on using Google Analytics to drive development decisions. It was good to have a new client that understood the importance of measuring performance with quantitative data such as Google Analytics.

As a designer I have an interest in perception - not specifically from a visual design point of view, but more the cultural differences in the perception of everyday objects, the spaces we occupy and how we interact with them ...

Elegance and ease of use are often down to simplicity, not just in terms of design and aesthetics, but also features and functions. If a product only has a few features it’s usually easier to understand and operate ...

We recently designed and built a data portal which collects disaggregated data from multiple sources from 40 countries for Leonard Cheshire and The Department for International Development. This data is presented on the portal in a series of visualizations across 16 development indicators, grouped into the four themes of inclusive education, economic empowerment, technology/innovation and stigma/discrimination.

The sites we build in our preferred CMS, TYPO3, are always optimised with search engine optimisation (SEO) in mind. Since the launch of Google Lighthouse we take great pleasure in seeing our sites get that 100% score - giving us a nice warm feeling, knowing that Google rates our sites in such a way.